Tuesday, February 4, 2014

What Was Coca-Cola Thinking?

Did they know they were going to piss off American conservatives? And if so, did they care? If there is a global market for anything, it is for Coca-Cola. Chances are, the multinational was willing to sacrifice a tiny fraction of 1% of market share in the US (if even that) to gain more customers globally.

But for many conservatives, the issue goes well beyond market-share. How dare Coca-Cola allow "America the Beautiful" to be sung in foreign languages? If Jesus had wanted that, he would not have written the song in English in the first place.

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