Friday, November 22, 2013

Globalization and Quality: A Casual Observation of Cafes in One Santiago Neighborhood

This morning, following a mediocre cup of coffee at my (small, locally-owned, non-chain) hotel, I walked down the block to Starbucks, which was far more crowded than several other cafes in the neighborhood. Apparently, many of the residents of this particular (mixed) neighborhood consider Starbucks coffee superior.

It does not surprise me that Starbucks provides superior coffee in places like the US and the UK. But I'm very surprised that it does so (according to the very limited evidence at hand) in Chile.

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