Friday, October 19, 2012
Knock-on Effects of the Armstrong Case
ESPN is reporting (here) that Rabobank, the Dutch banking giant that is the longest continual corporate sponsor in all of pro-cycling, will pull the plug at the end of this year after 17 years. If others follow Rabobank's lead, the sport conceivably could collapse at the professional level. I suspect, however, that so long as the grand tours, particularly the Tour de France, continue to be organized, they (and other major races) will continue as professional events; the marketing opportunities are simply too great for all potential sponsors to bypass. And, I should hasten to add, as long as there is big money in cycling, there will be doping. Incentives matter!
Posted by Daniel H. Cole at 8:51 AM