Friday, August 17, 2012

How to Avoid Buyer's Remorse (Soccer Jersey Edition)

Will Dean, writing in today's The Independent (here), recommends that "When you spend £50 on a sports shirt, maybe don't get your favourite player's name on it. (Especially if you're an Arsenal fan.)"


  1. For a very small cost relative to the transfer fees collected, the Arsenal organization could offer discounts on new jerseys in exchange for the now out-of-date RVP jerseys. Build fan loyalty (and then before the MU game have a really big bonfire).


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